International Advertising and Marketing Festival White Square is the festival of creativity, one of the major events in marketing and advertising industry of Eastern Europe, annually held in Belarus. In Minsk on April, 27-29 it will be held for the ninth time.
The Festival is organized by Association of Communications and Marketing Agencies of Belarus (ACMA), the Directorate of the Festival is Communications Agency “Belaya Karona”.
White Square is included into creativity ratings of Association of Communications and Marketing Agencies of Belarus, All-Ukrainian Advertising Coalition, Association of Communications Agencies of Russia, Estonian Association of Marketing and Communications Agencies (ETKAL), creativity rating of Central Asian countries and Azerbaijan.
In the year 2016 the representative of The Gunn Report first visited the White Square and called it one of the major festivals of Eastern Europe.
White Square, promoting creativity, is still a business-oriented Festival, consisting of two main parts – competition of entries and business forum for the exchange of experience and innovations in marketing and communications industry.
Every year the festival gathers the representatives of more than 25 countries of Europe and the CIS. Over 1,000 entries participate in the contests. Over 700 accredited delegates including both international and local clients and brightest representatives of European professional creative community take part in business forum.
Business forum lasts for three days and includes more than 60 various activities: workshops, seminars, round tables, and show-lectures held by leading experts of communication industry from European countries.
The entries are submitted during three months before the judging starts. At early stages, some significant financial bonuses for participants are provided. Information regarding jury cast, contests and nominations, the rules of entry submission can be found on corresponding pages of the website.
The culmination of the Festival is Gala Award Ceremony held in best European traditions with the participation of VIP persons from creative community, show program and demonstration of winning entries.
Winning entries are published on the leading industrial online resources of Europe (more than 30) as well as the resources of Belarus, Russia, Ukraine and other CIS countries, contributing to promoting of the winning agencies.
Festival Program annually includes pleasant surprises, sightseeing tours around Minsk and its glorious places and prize draws among all the participants.
An evening program of the Festival plays a significant role, providing theme parties and show programs, which give a wonderful opportunity to make useful business connections and acquaintances informally. As a rule a warm atmosphere of these events is flavored with beverages from famous Belarusian brands and dishes of national Belarusian cuisine.
Look forward to seeing you in Minsk!