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International 

Advertising and 

Marketing Festival

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Конкурсы
Creative
F. FILM
  • F1 TV / Screens
  • F2 Online
  • F3 Innovation in Film
  • F4 Pre-rolls
P. PRINT
  • P1 Print
  • P2 Publications
R. RADIO & AUDIO
  • R1 Radio & Streaming
O. OUTDOOR
  • O1 Billboards
  • O2 Posters
  • O3 Digital screens
  • O4 Ambient
  • O5 Transit
  • O6 Live Advertising & Events
K. INTEGRATED
  • K1 Omni-channel Campaign
  • K2 Digital Campaign
  • K3 Social & Influencer Campaign
  • K4 Brand Launch / Re-launch Campaign
  • K5 Brand Loyalty Campaign
  • K6 Breakthrough on a Budget
  • K7 Selfpromo
  • K8 Creative Strategy
  • K9 Collaboration of Brands
  • K10 Non-profit / charity campaign
N. BRANDED CONTENT & ENTERTAINMENT
  • N1 Visual branded content
  • N2 Audio branded content
  • N3 Interactive branded content
  • N4 Branded events
  • N5 Brand experience
  • N6 Brand Integration & Sponsorships/Partnerships
  • N7 Non-profit / charity
U. CREATIVE USE OF MEDIA
  • U1 TV & Other screens
  • U2 Audio Platforms
  • U3 Print/Outdoor
  • U4 Ambient Media
  • U5 Events
  • U6 Digital & Mobile Platforms
  • U7 Social Platforms
  • U8 Use of Channel Integration
  • U9 Non-profit/charity
FS. FILM.SECTORS
  • FS1 Food & Drink
  • FS2 Other FMCG
  • FS3 Consumer Durables
  • FS4 Automotive
  • FS5 Healthcare
  • FS6 Retail, e-commerce
  • FS7 Consumer Service & B2B
  • FS8 Travel / Leisure
  • FS9 Real estate services and development
  • FS10 Media / Entertainment
  • FS11 Film for non-profit / charity
PS. PRINT. SECTORS
  • PS1 Food & Drink
  • PS2 Other FMCG
  • PS3 Consumer Durables
  • PS4 Automotive
  • PS6 Retail, e-commerce
  • PS7 Consumer Service & B2B
  • PS8 Travel / Leisure
  • PS9 Real estate services and development
  • PS10 Media / Entertainment
  • PS11 Print for non-profit / charity
OS. OUTDOOR. SECTORS
  • OS1 Food & Drink
  • OS2 Other FMCG
  • OS3 Consumer Durables
  • OS4 Automotive
  • OS5 Healthcare
  • OS6 Retail, e-commerce
  • OS7 Consumer Service & B2B
  • OS8 Travel / Leisure
  • OS9 Real estate services and development
  • OS10 Media / Entertainment
  • OS11 Outdoor for non-profit / charity
Branding
B. COMMUNICATION DESIGN
  • B1 Creation of New Brand Identity
  • B2 Rebrand / Refresh of an Еxisting Brand
  • B3 Promotional Printed Materials
  • B4 Promotional Item Design
  • B5 Brand Environment & Experience Design
  • B6 Design-driven Effectiveness
  • B7 Design Craft
X. PACKAGING DESIGN
  • X1 Packaging of foodstuffs
  • X2 Packaging of non-food products
  • X3 Innovation in Рackaging
Q. DIGITAL & INTERACTIVE DESIGN
  • Q1 Website design
  • Q2 App design
  • Q3 Social Media Design
  • Q4 Design of virtual promo-tools
PD. PRODUCT DESIGN
  • PD1 Homeware
  • PD2 Lifestyle, Fashion, Leisure, Sports
  • PD3 Gadgets, Computer Equipment
  • PD4 Medical Products
BD. BRAND ENVIRONMENT DESIGN
  • BD1 Retail
  • BD2 Points of Sale, Comsumer Touchpoints
  • BD3 In-store Design
  • BD4 Exhibitions and Events
Marketing Effectiveness
E. MARKETING EFFECTIVENESS
  • E1 Short-term Creative Effectiveness
  • E2 Long-term Creative Effectiveness
  • E3 Brand Launch/re-launch Campaign
  • E4 Breakthrough on a Budget
Marketing Services
A. BRAND EXPERIENCE & ACTIVATION
  • A1 Channel / Medium
  • A2 Brand Experience
  • A3 Technology & Touchpoints
  • A4 Consumer Engagement
  • A5 Strategy
  • A6 Campaign
  • A7 Customer Retail / In-store Experience
  • A8 Retail Promotions & Competitions
  • A9 Sponsorship & Brand Partnership
  • A10 Breakthrough on a Budget
  • A11 Non-profit / charity
C. PR
  • C1 PR Practices & Technics
  • C2 Digital & Social
  • C3 Influencer
  • C4 Use of Events & Stunts
  • C5 Data & Strategy
  • C6 Campaign
  • C7 Internal Communications
  • C8 Sponsorship & Brand Partnership
  • C9 Real-time Response
  • C10 Brand Community
  • C11 Breakthrough on a Budget
  • C12 Non-profit / charity
H. DIRECT
  • H1 Channels
  • H2 Data
  • H3 Digital & Social
  • H4 Strategy
  • H5 Campaign
  • H6 Breakthrough on a Budget
  • H7 Non-profit / charity
CS. CAMPAIGNS: SECTORS
  • CS1 Food & Drink
  • CS2 Other FMCG
  • CS3 Consumer Durables
  • CS4 Automotive
  • CS5 Healthcare
  • CS6 Retail, e-commerce
  • CS7 Consumer Service & B2B
  • CS8 Travel / Leisure
  • CS9 Real estate services and development
  • CS10 Media / Entertainment
  • CS11 Non-profit/Charity
I. INNOVATIONS
  • I1 Innovations
CT. CREATIVITY DRIVEN TRANSFORMATION
  • CT1 Product Innovation
  • CT2 Business Transformation
  • CT3 Customer Experience
  • CT4 Perfomance Marketing
  • CT5 Crisis Response
Media
V. CHANNELS
  • V1 TV & Other Screens
  • V2 Audio Platforms
  • V3 Print / Outdoor
  • V4 Ambient Media
  • V5 Events
  • V6 Digital Platforms
  • V7 Mobile
  • V8 Social Platforms & Influencers
  • V9 Technology
  • V10 Branded content
  • V11 Non-profit / charity
W. EXCELLENCE IN MEDIA
  • W1 Excellence in Media Insights & Strategy
  • W2 Excellence in Media Planning
  • W3 Excellence in Media Engagement
  • W4 Use of Data
  • W5 Use of Programmatic
  • W6 Use of Channel Integration
  • W7 Non-profit / charity
M. MEDIA CAMPAIGN
  • M1 Integrated Campaign
  • M2 Low Budget Campaign
  • M3 Influencer Campaign
  • M4 Non-profit / charity
Digital
D. DIGITAL
  • D1 Websites
  • D2 Interactive projects
  • D3 Pre-rolls
  • D4 Pop-up, Web banners
  • D5 Digital Campaign
  • D6 Native Advertising
  • D7 Branded tech and innovations
  • D8 Use of Artificial Intelligence
  • D9 From Online to Offline Projects
  • D10 UX/UI
  • D11 Digital Craft
  • D12 Non-profit / charity
G. MOBILE
  • G1 Mobile websites
  • G2 Apps
  • G3 Games
  • G4 AR / VR / 360º videos
  • G5 Activation by location / Voice activation
  • G6 Advanced Learning Technologies
  • G7 Mobile Tech and Innovations
  • G8 Non-profit / charity
SI. SOCIAL & INFLUENCER
  • SI1 Social Campaigns
  • SI2 Co-creation & Users Generated Content
  • SI3 Real-time Response
  • SI4 Influencer Campaign
  • SI5 Targeted Communication
  • SI6 Social Business & Commerce
  • SI7 Non-profit/Charity
T. CREATIVE DATA
  • T1 Data-enhanced Creativity
  • T2 Data driven Targeting
  • T3 Data storytelling
  • T4 Use of Real-time Data
  • T5 Social Data & Insight
  • T6 Non-profit / charity
Craft
J. FILM CRAFT
  • J1 Direction
  • J2 Script
  • J3 Art Direction
  • J4 Cinematography
  • J5 Editing
  • J6 Use of Music & Sound Design
  • J7 Animation
  • J8 Visual effects
Y. PRINT & OUTDOOR CRAFT
  • Y1 Typography
  • Y2 Art Direction
  • Y3 Illustration
  • Y4 Photography
  • Y5 Copywriting
Z. EXCELLENCE IN RADIO & AUDIO
  • Z1 Excellence in Radio & Audio
Mass Media Contest
L. COMMUNICATION
  • L1 Film
  • L2 Print&Outdoor
  • L3 Radio&Audio
  • L4 Branded Content
  • L5 Use of Humor in Advertising
  • L6 Communication Design
  • L7 Packaging Design
MD. DIGITAL & MOBILE
  • MD1 Digital Tools
  • MD2 Mobile Tools
  • MD3 Digital & Mobile Campaign
  • MD4 Social & Influencer Campaign
MA. REACH
  • MA1 Brand Experience & Activation
  • MA2 PR
  • MA3 Direct
  • MA4 Use of Media
MK. INTEGRATED CAMPAIGNS
  • MK1 Omni-channel Campaign
  • MK2 Brand Launch / Re-launch Campaign
  • MK3 Brand Loyalty Campaign
  • MK4 Breakthrough on a Budget
  • MK5 Selfpromo
  • MK6 Creative Strategy
  • MK7 Collaboration of Brands
S. CHANGE FOR GOOD. BRANDS
  • S1 Health & Safety
  • S2 Environment
  • S3 Gender Equality
  • S4 Social Projects
  • S5 Prosperity
  • S6 Other Projects
SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
  • SN1 Health & Safety
  • SN2 Environment
  • SN3 Gender Equality
  • SN4 Social Projects
  • SN5 Prosperity
  • SN6 Other Projects