27-29 APRIL 2017 MINSK, BELARUS
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9TH INTERNATIONAL ADVERTISING

AND MARKETING FESTIVAL
CREATIVITY WINS

Contests

CREATIVITY

F. FILM

F1 TV

F2 ONLINE

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video file as a Youtube link, resolution 720 p, 16*9, h.264, data stream from 1 mb/sec; to provide the description of the entry in corresponding fields   
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! 

Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

 

P. PRESS

P1 PRESS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a *jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb, to provide the description of the entry in corresponding fields  

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

 In case the size of the file exceeds 50 Mb it can be uploaded to the file sharing and send by link to konkurs@adfest.by 

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.

Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

R. RADIO

R1 RADIO  

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload MP3 format file, 48 kHz, 192 kbps, to provide the description of the entry in corresponding fields   
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

IMPORTANT! If the entry is not performed in English the English translation is obligatory. English translation can be provided in the description of idea during the registration of entry in the corresponding field.

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

O. OUTDOOR

O1 OUTDOOR

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a *jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb, to provide the description of the entry in corresponding fields.

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

I In case the size of the file exceeds 50 Mb it can be uploaded to the file sharing and send by link to konkurs@adfest.by 

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

BRANDING

B. BRAND & CORPORATE IDENTITY

B1 SIGN / LOGO  

B2 SMALL-SCALE CORPORATE IDENTITY  

B3 CORPORATE IDENTITY, BRANDBOOK

B4 CALENDAR

B5 LEAFLET, POSTER, POSTCARD 

B6 MULTI-PAGE EDITIONS 

B7 PROMO SOUVENIRS AND BUSINESS GIFTS

В8 INDOOR DESIGN, POS-MATERIALS

В9 OUTDOOR DESIGN, DESIGN OF EXHIBITION STANDS AND ADVERTISING CONSTRUCTIONS

B10 DESIGN OF WEBSITES, CORPORATE PORTALS, ONLINE DIGITAL DESIGN, DESIGN OF MASS MEDIA

B11 DESIGN OF MOBILE APPS AND GAMES 

B12 DESIGN OF VIRTUAL PROMO TOOLS   

B13 INNOVATIVE BRAND DESIGN     

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a *jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb, to provide the description of the entry in corresponding fields.  

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

 In case the size of the file exceeds 50 Mb it can be uploaded to the file sharing and send by link to konkurs@adfest.by 

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.

Correctly uploaded entry displayes on the website after moderator’s approval within 3 days after uploading.

Optionally for B4, B5, B6, B7, B8 nominations originals of the entries can be provided in one or two copes via mail or by delivery services to the following address: Minsk, 220073, Kalvariyskaya st., 25, office 602 (contact person - Sergey Savchuk, mobile +37529 627 69 37).

Optionally the participant can provide the originals of POS-materials.

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

L. LABEL/PACKAGING

L1 LABEL / PACKAGING OF FOODSTUFFS

L2 LABEL / PACKAGING OF NON-FOOD PRODUCTS

L3 INNOVATIVE, NON-STANDARD LABEL / PACKAGING

  

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a *jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb, to provide the description of the entry in corresponding fields.

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

  In case the size of the file exceeds 50 Mb it can be uploaded to the file sharing and send by link to konkurs@adfest.by 

 For the detailed review of the entry optionally the originals of the entries can be provided in one or two copes via mail or by delivery services to the following address: Minsk, 220073, Kalvariyskaya st., 25, office 602 (contact person - Sergey Savchuk, mobile +37529 627 69 37).

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed on the layout.

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

MARKETING

A. PROMO & ACTIVATIONS

A1 BEST USE OF PROMO&ACTIVATIONS

actions on stimulation of sales, trade marketing, event-marketing, event-activities and sponsorship of events, celebrations, conferences, ambient etc.

A2 PROMO CAMPAIGNS

A3 DIGITAL & SOCIAL

A4 PROMO&ACTIVATIONS STRATEGY 

A5 INTERGRATED PROMO CAMPAIGNS

A6 LOW-BUDGET PROJECTS

A7 SOCIALLY-ORIENTED PROJECTS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square .

 

C. PR

C1 BEST USE OF PR 

C2 PR CAMPAIGNS

C3 DIGITAL & SOCIAL

C4 PR STRATEGIES

C5 INTEGRATED PR CAMPAIGNS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

H. DIRECT

H1 BEST USE OF DM TOOLS

H2 DM PROJECTS / CAMPAIGNS

H3 DIGITAL & SOCIAL

H4 DM STRATEGIES

H5 INTEGRATED DM CAMPAIGNS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

M. MEDIA PROJECTS

M1 BEST USE OF MEDIA

M2 MEDIA SOLUTIONS / PROJECTS

M3 DIGITAL & SOCIAL

M4 MEDIA STRATEGIES

M5 INTEGRATED MEDIA SOLUTIONS

M6 GUERRILLA MARKETING

M7 NEW AND AMBIENT MEDIA

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

K. INTEGRATED CAMPAIGNS

K1 SINGLE-CHANNEL COMMUNICATION CAMPAIGNS

K2 MULTI-CHANNEL COMMUNICATION CAMPAIGNS

K3 SOCIAL MEDIA CAMPAIGNS

K4 ADVERTISING CAMPAIGNS WITH THE USE OF DIGITAL 

K5 VIRAL CAMPAIGNS

K6 LOW-BUDGET CAMPAIGNS

K7 CAMPAIGNS LAUNCHING BRAND/PRODUCT ON MARKET

K8 IMAGE CAMPAIGNS

K9 SOCIALLY-ORIENTED PROJECTS, CHARITY, NON-PROFIT PROJECTS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

E. MARKETING EFFECTIVENESS

E1 BTL PROJECTS

E2 DM PROJECTS

E3 PR PROJECTS

E4 MEDIA PROJECTS

E5 INTEGRATED CAMPAIGNS

E6 ONLINE CAMPAIGNS

E7 SOCIAL MEDIA CAMPAIGNS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

The project presentation  should contain:

-      Market analysis (expert analysis of the participant or report of the research company)

-      Description of marketing problems behind the campaign and strategy of their solving  

-      Creative materials: TV advertising, print, Internet, outdoor advertising, radio advertising etc.

-      Proves of the results of the effectiveness of the projects

Defining of the contest winners

Jury evaluate each of 5 elements of the project:

-      Market analysis (quality of its analysis)

-      Marketing problem (the complexity of the initial situation on the market, position of the applicant on it)

-      Strategy (usage of non-standard marketing solutions, clarity of defining of contribution of marketing strategy into achieved result, professional usage of marketing tools)

-      Creative (matching of creative component to strategic goals)

-      Effectiveness (ratio: initial sales – achieved sales level/spent marketing budget)

Total score for first 4 elements (market analysis, marketing problem, strategy, creative) builds 60% of the final score.

Prove of the results build another 40% of the final score.

Based on jury protocols average score of the project is calculated. Max and min scores are not considered.

Contest awards

Prize winner are defined depending on average score of jury members.

All entries are evaluated by 100 points scale (0 – ineffective, 100 – very effective). Average scores of the jury equal the following results: more than 80 points – 1st place, 75-80 points – 2nd place, 65-74 – 3rd place. 

I. INNOVATIONS

I1 INNOVATIONS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

DIGITAL

D. DIGITAL

D1 COMMERCIAL WEBSITES

D2 NON-COMMERCIAL WEBSITES

D3 INFORMATION AND SERVICE RESOURCES AND PORTALS 

D4 WEB BANNERS

D5 VIRTUAL PROMO TOOLS

D6 ONLINE GAMES / BRANDED GAMES

D7 ONLINE VIDEO

D8 DIGITAL CAMPAIGNS USING 1-2 TOOLS 

Including contextual advertising, attracting celebrities, bloggers, crowdsourcing, community building etc.

D9 SOCIAL MEDIA CAMPAIGNS

D10 VIRAL CAMPAIGNS

D11 INTEGRATED DIGITAL CAMPAIGNS

D12 OTHER INTERACTIVE COMMUNICATION TOOLS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

G. MOBILE

G1 MOBILE WEBSITES

G2 MOBILE APPS

G3 MOBILE GAMES

G4 MOBILE ONLINE CAMPAIGNS

G5 SOCIAL MEDIA CAMPAIGNS

G6 VIRAL CAMPAIGNS

G7 ONLINE VIDEO

G8 MOBILE MESSAGING

 

 For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload a video presentation of the project – video format file as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec, or PowerPoint Presentation or PDF file, the number of slides not more than 20, the size of the file up to 100 Mb, to provide the description of the entry in corresponding fields 

- to upload the Presentation board of the project (*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels, size not more than 50 Mb)
- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website if the participant expressed the desire to demonstrate the entry on the website by putting an appropriate mark while uploading

- to commit the payment

IMPORTANT! All entries except for entries performed in English must be accompanied by subtitles in English! Text presentation must be translated into English!

The presentation should include the description of goals and aims of the campaign, solutions chosen for the achievement of these goals, results achieved by this campaign, ideas contributing to effective products and services promotion, specifics. 

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.

SOCIAL ADVERTISING

S1 PRINT

S2 VIDEO

S3 RADIO

S4 SOCIALLY-ORIENTED PROJECTS

 

For participation in the contest it is required: 

- to register on the website 
- on your personal ACCOUNT to upload  the entry as a:

-*jpg file, resolution 150-300 dpi, RGB, horizontal side not less than 1772 pixels (for print)

-Video format as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec (for videos)

-MP3, 48 kHz, 192 kbps (for radio advertising)

-PowerPoint, PDF, the number of slides not more than 20 or video format as a Youtube link, resolution 720 p, 16*9, h.264, data stream over 1mb/sec (for social projects)

The size should be not more than 100 Mb. The description of entry should be provided in corresponding fields.

- to upload the Presentation board (for social project)

- after successful passage of this 2 stages and  approval by a moderator, the entry will be published on the website

- to commit the payment

In case the size of the file exceeds 50 Mb it can be uploaded to the file sharing and send by link to konkurs@adfest.by 

IMPORTANT! If the entry is not performed in Belarusian, Russian or English, English translation is obligatory. For entries performed in Russian or Belarusian the author’s translation of the slogan is in the interest of the participant. English translation can be provided in the description of idea during the registration of entry in the corresponding field, or placed in the video or presentation in form of subtitles.

Entries eligible to participate in the Festival are entries developed and implemented in advertising campaigns between January 1, 2016 and April 7, 2017 except for the entries that participated in White Square.