27-29 APRIL 2017 MINSK, BELARUS
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9TH INTERNATIONAL ADVERTISING

AND MARKETING FESTIVAL
CREATIVITY WINS

Program

The opportunity to attend all the events of the Festival is provided by ACCREDITAION, obtained by downloading and filling in the application form. Send filled applications to info@adfest.by. The application can also be completed online, by registering on the website, clicking “Accreditation” in your personal account and inputting the necessary data. Participation documents will be sent shortly after.

 

PROGRAM OF IX WHITE SQUARE INTERNATIONAL MARKETING AND ADVERTISING FESTIVAL 

Minsk, April 27-29, Cultural and business center "House of Moscow", Kommunisticheskaya str. 86 

 

APRIL 27

 

Since 9.15             

Accreditation of the participants and guests of the festival. Welcome coffee.

10.00 - 10.20

Opening Ceremony of the festival. Introduction speech of Alena Ustinovich, Producer of International marketing and advertising festival White Square, Chairman of Board of Association of Communications and Marketing Agencies of Belarus, Director of communications agency White Karona and Irina Baryshnikova, Head of Department of protection of consumer rights and control on advertising of the Ministry of Antimonopoly Regulation and Trade of the Republic of Belarus

CONGRESS HALL

10.30 - 11.30

Vitaly Bykov, CEO & Founder at Red Keds, Russia

Show lecture: CREATIVE LEADERSHIP.

What’s the difference between creative leadership and authoritarian. How to cultivate necessary qualities in yourself and why are they important for business success.  

11.40 - 12.30

Andrey Dligach, General Director ofAdvanter Group, Co-owner of Headshot brand development and Advanter.digital, Doctor of economic sciences, Ukraine

Topic: MARKETING TRENDS AND MARKETING BREAKTHROUGH: HOW TO INCREASE THE MARKET SHARE.

12.40 - 13.30

Magnus Lužkov, CEO & Founder at Optimist Group, Estonia

Topic: DADDY, PLEASE DRAW ME MARKETING.

Anyone is able to draw a car or a tree. But how do you sketch something really abstract like marketing? How does marketing even look like? Get a big picture of marketing process and learn how to be on top of it! Get 20 years of experience in less than one hour!

13.40 - 14.30

Tommaso Mezzavilla, Executive Digital Creative Director at HAVAS Milan, Italy 

Topic: THE POWER OF A DIFFERENT POV.

How different POV is important in creativity. How creatives tried to change their points of view in arts, music, cinema and of course in advertising. How it’s hard to change personal point of view and how this can create better ideas.      

14.40 - 15.30

Francesco Guerrera, Creative Director & Partner at Le Balene, Italy

Topic: HANDCRAFT OF AN IDEA. FROM PHOTOSHOP EPIC FAIL BACK TO SIGN PAINTING.   

15.40 - 16.30

Kerstin Kessu Raidma, Creative Art Director at Tabasco, Estonia

Topic: ROCK’N’ROLL (IN) ADVERTISING.

“Rock’n’roll” ad agency. How to put together rock’n’roll and advertising and how brands and bands meet and rebel attitude of creativity & advertising.

16.40 - 17.30

Olga Kokoshko, Strategy Director at Kinograf, Ukraine

Topic: STRATEGY IS THE BEST THING TO HAPPEN WITH CREATIVITY.

Advertising can cope without strategy. That’s how the market lived for many years but today “creativity for the sake of creativity” no longer brings neither money nor glory. That’s why agency’s strategist reborns from the killer of creativity to the best friend. It’s time to replace creative pairs with trios. 

17.40 - 19.10

Vladislav Derevyannyh, Art Director at Voskhod, Russia

Topic: ROCK STAR IN ADVERTISING.

Design for music, music for design, sounds in identity, music in advertising, voiceover, jingles, trackvertising and all-all-all that we can’t see but hear. The most musical and unprofessional seminar because after all what can a simple designer know about music?  

WHITE HALL

10.30 - 11.30

Сhristo Kaftandjiev, Editor of American Journal of Linguistics, Doctor of Philology, Professor of journalism at Sophia University, Bulgaria    

Topic: DIGITAL MARKETING COMMUNICATIONS AND INNOVATIVE HI-TECH INSTRUMENTS.

Integrated marketing communications. Digital ads, sale promotion communications, PR, direct marketing communications.    

11.40 - 12.30

Raimonds Platacis, Creative Visionary at ABNORMAL, Latvia

Topic: ARE YOU HAPPY?

Is it possible to be in advertising and stay happy? This question touches many creative directors, designers, account managers. They burn out once, twice, then are reborn and continue to serve the industry. How to be and stay happy by changing the way you do things? Let's dig into this question.   

12.40 - 13.30

Olesya Filatova, Executive Director at TWIGA group of healthcare communications, Russia

Topic: STABLE CLICHÉS AND NEW TRENDS OF HEALTHY CREATIVITY.

International trends: cases of Cannes Lions Health 2016. Healthy trends here and there: in general and in particular. Clichés in healthcare: how to learn and avoid them. Bright creativity in the sphere of healthcare.    

13.40 - 14.30

Elena Shilyaeva, Creative Director at TUTKOVBUDKOV, Russia

Topic: GRAVITY IS JUST A HABIT.

The story of how the agency from Volgograd united American rock band, Siberian air company and Russian cosmonaut training center to create advertising video that had got 35 millions of views in the first day and afterwards became a holder of Cannes Lions 2016. The story of how all the limitations can be overcame if you forget about stereotypes and habits – even the gravity.  

14.40 - 15.30

Vladislava Denis, Creative Director at Cheil Ukraine

Topic: THE STORY ABLE TO HIT MILLION LIKES.

Story rules the content. How to create the story? What makes it unforgettable? What is it impossible to work without? Iron rules of creation of stories and how they are used in cinema and advertising.  

15.40 - 16.30

Dmitry Prybish, COO at TDI Group Belarus

Topic: HOW TO SEIZE THE WORLD? STRATEGY, CREATIVITY, INNOVATIONS.

Strategy: you can win a battle without it but never the whole war. Creativity as the most effective weapon. Innovations – instruments with the help of which you can conquer the world. 

16.40 - 17.30

Eugene Ivasyuk, Head of Strategic Department at Forte Grey, Belarus

Topic: HELPDVERTISING. ADVERTISING THAT WENT FROM WORDS TO ACTION.   

Stories about how brands’ promises become self-sufficient products and start to help.      

17.40 - 18.30

Natalia Krashevskaya, CEO at Drive Media communications agency, Belarus

Topic: CREATIVITY IN PR OR PR IN CREATIVITY. WHAT GIVES SQUARED RESULT.    

RED HALL

10.30 - 12.00

Inna Gavrilchik, Head of advertising sector of Department of protection of consumer rights and control on advertising of the Ministry of Antimonopoly Regulation and Trade of the Republic of Belarus

DIALOG PLATFORM. READING THE LEGISLATION ON ADVERTISING AND UNDERSTANDING IT CORRECTLY.  

 12.10 - 12.30

Alexandr Serko, Deputy Director of research at Alkasar Media Service, Belarus

Topic: TV ADVERTISING: TRENDS OF 2017.

Changes in researching of TV audience. Expansion of assortment of services for advertising market (automatic system Adbuy). Development plans for the near future. 

12.40 - 13.00

Kirill Laschenko, Commercial Director at ENTERnetAV, CEO at IAB Belarus

Topic: ONLINE ADVERTISING IN BELARUS: STATE OF THE MARKET AND TRENDS.

Share of the Internet in the general advertising pie. Segments of online advertising. Video advertising and mobile. Problems of viewability and brand safety.

13.10 – 14.10

SCHOOL OF THE RUSSIAN ADVERTISING PICKUP.

What do Belarusian companies need to know to enter Russian market and promote brands there.    

Speakers:

Ekaterina Selyavina, President of communications group MOVIE, Russia

Aleksandr Polischuk, Media Planning Director, MOVIE, Russia

Kirill Eliseev, New Business Director, MOVIE, Russia.          

14.20 - 19.05

BLITZ CONFERENCE OF ASSOCIATION OF COMMUNICATIONS AND MARKETING AGENCIES OF BELARUS. MARKETING FORMAT.

14.20 - 14.35

Oleg Chanov, Managing Partner at consulting company Enter Invest

Topic: How to search for and use insights in marketing research.  

14.35 - 14.50

Tatyana Ignatovskaya, Lawer & Partner of the law company Stepanovski, Papakul & Partners

Topic: From idea to calculation or the life cycle of the event in legal realities.

14.50 - 15.05

Maxim Gorbikov, Creative Director at PRKVADRAT

Topic: Oktyabrskaya: Street? Cluster? Brand?

15.05 - 15.35

Tatiana Lisitskaya, Director at MASMI

Topic: Much ado about nothing or blot on reputation? Why it is needed to research the reputation of the brand and how to reduce reputation risks.

The theme of reputation and reputation risks is becoming more and more relevant for Belarusian brands. MASMI presents a new for Belarus methodology of how to study the reputation and develop the most effective strategy in managing the reputation of brands - Reputation View.

15.35 - 15.50

Vitaly Krivko, Director at Terra Group event marketing agency

Topic: According to the standard.

Existence of standards in any sphere of marketing, and event in particular, helps to optimize all processes, increase the scope of services and ROE of each of the standardized marketing products. How to distinguish a working standard from coincidence.

15.50 - 16.20

Denis Molchan, Head at BelVneshReklama

Topic: OTS, GRP and what else you need to know when choosing a billboard.

Topic: Advertising in stores. Maximum proximity to the buyer.

16.20 - 16.35

Natalia Bertosh (Berta), singer, journalist, poetess, marketer

Topic: Personal brand: why do you need this grief?

Personal branding is everyone’s personal choice. And choice is the way. Being a brand means leaving traces not only in your path. To whom? What for? And how? Projecting. Motivating. Building.

16.35 - 16.50

Svetlana Alexa, Leader of projects at DDV Group on "cutting" the competitive advantages of Belarusian companies

Topic: Co-authorship with the client. Why it is profitable. Advantages of work on the principle of "matryoshka."

16.50 - 17.05

 

Alexander Nekhvedovich, Co-founder & Managing Partner at Marketing Communications Agency ARTMIX, Leader of creative and art cluster FOURTH DIMENSION

Theme: 3D mapping and scenography as wow effect on any project.

17.05 - 17.20

Anna Shagun, PR-manager at rabota.tut.by

Topic: How much do the creators cost today. Portrait of Belarusian creative.

17.20 - 17.35

Ruslan Sergey, Owner & Manager at ACTION STUDIO

Topic: Video of your success.

Video content as an important component of modern Belarusian business.

17.35 - 17.50

Dmitry Sugako, Co-founder of webexpert.by

Topic: Online audio advertising on licensed music services.

17.50 - 18.05

Sergey Tatarchuk, Director at Druk-S

Topic: Marketing in printing or how to play on feelings.

18.05 - 18.20

Sergey Salnik, Head of creative studio Radio MIR

Topic: Ear-stoppers: traps forears in the flow of information.

18.20 - 18.35

Evgeny Skibunov, Robox

Topic: Interactive technologies in advertising and promotion of products and services.

18.35 - 18.50

Ilya Kukharev, Creative Director at GETBOB digital agency

Topic: Can digital projects make benefits for the real world.

 

 

20.00       

RIVIERA WHITE SQUARE PARTY – opening party of the festival. Restaurant-club Riviera on the shore of the Minsk sea.

For accredited participants and guests of the festival only.

Buses to the party depart from the House of Moscow at 19.30. Return bus rides to Minsk will depart at 23.30, 24.00, 01.00. 

 

APRIL 28

 

Since 9.15

Accreditation of the participants of the festival

CONGRESS HALL

9.20 – 10.10

EPICA AWARDS ON TOUR, MINSK SHOWCASE

The show of the best ad films from all around the world according to industrial press – prize-winners of one of the oldest international ad festivals – Epica Awards 2016.

10.20 - 11.50

Gregory Trusov, President of consulting company Contact Expert, Russia

Topic: MARKETING. POSTMORTEM. 

12.00 - 12.50

Anton Ahlin, Art Director at Oakwood Creative Stockholm, Sweden

Topic: JOY OF USEWHY FRICTION MATTERS.

The business of advertising is about creating interactions that should, at some point, lead to a transaction. Let’s deal with how friction can be your friend when designing for transactions.   

13.00 - 13.50

Dmitry Peryshkov, Creative Director at DDVB, Russia

Topic: HOW A SINGLE WORD CAN BRING BILLIONS, OR WHY “FOR WHAT” IS MORE IMPORTANT THAN “HOW”.

What is strategically important to know before starting re-branding, releasing new product, creating new brand or just before hitting the road.    

14.00 - 14.50

Marko Edfelt, CСO & Partner at Satumaa Family Business, Finland

Topic: THE FASTEST FAST FOOD EVER! HESBURGER MOBILE APP.

Perfect example on how digitalisation can enhance a traditional business and create totally new revenue streams and possibilities. Selling hamburgers used to be the most analogue of businesses. In fast food business, where best location and driving self service is crucial for success the App  truly hit the jackpot by bringing a Hesburger restaurant in the pockets of Finnish consumers.

15.00 - 15.50

Riccardo Rachello, Art Director at Wieden+Kennedy Amsterdam, The Netherlands

Topic: I HAVE NO F******* CLUE, AND IT FEELS GOOD.

A speech with plenty of doubts and no answers. In other words, a really honest recap of how I got here and how I discovered that being clueless can become a useful mindset to foster creativity.  

16.00 - 16.50

Bo Hellberg, Executive Creative Director at Edelman, United Kingdom

Topic: CREATIVE CHAOS. 

We’re living in one of the most confusing, ever-changing and uncertain times when it comes to the role of creativity, media, marketing and society as a whole. This is a session covering 20 years of professional experience telling about thriving in the chaos from early swedish creativity that broke the rules of TV and print, early digital where no formats existed, early social media that broke the mould – until today where content creators, influencers and even media owners and brands themselves are part of the creative spectrum. How to embrace chaos and thrive in uncertainty. 

17.00 - 17.45

Alexey Sosnitsky, Head of creative and strategy department at company of strategic branding Public Group, Belarus

Topic: MARKETING EFFECTIVENESS IN PACKAGING.

How to use packaging as an independent media channel. How to estimate concepts before launching them to avoid flavors. Is it possible to use the words “packaging” and “marketing effectiveness” in the same sentence and not to prevaricate.

18.15 - 19.35

Yuniy Davidov, President of international advertising group RCG, Russia

One-man performance: SEX. FARCE. FUNERAL.  

Three unique advertising narratives based on a true story. Narrative about life, death, immortality. And about advertising. And also full house, tears and ovations!

In musical accompaniment by DJ Viola.    

WHITE HALL

10.00 - 10.50

Alexander Borovtsov, Commercial Director at J Lab, Belarus

Topic: NOT BECAUSE OF A SINGLE SITE: GENERAL REVIEW OF THE MAJOR IT-TRENDS.

Which innovative IT technologies will help to level up your business and earn more. VR, smart house, chat bots, artificial intelligence, BigData, mobile apps and how to use these technologies effectively for promotion of brands. 

11.00 - 11.50

Olga Shevchenko, Art Director at Vintage Web Production, Ukraine

Topic: WOW-SITE AS A TOOL OF BRAND PROMOTION.

How website can make a brand recognizable and what is needed to achieve it. How to sell products and services with the help of stories.     

12.00 - 12.50

Vlad Sitnikov, Chief Creative Officer at Possible Group, Russia

Topic: GENERATION Z. TO BE A RELEVANT BRAND. YESTERDAY.

Generation Z. Who are they? How to communicate with them? What do they want? What a brand should do? Cases: KFC TV sync. Enjoy the real. Beeline #everythingispossible. The dullest that can be sold in dark web. Cooperative Black. KFC in the game.

13.00 - 14.20

DISCUSSION PANNEL. CREATIVITY WINS. FIVE PROOFS OF THE THEORY.

Moderator: Dmitry Apolenis, Creative Director at AIDA Pioneer Branding & Creative company, Belarus.

Participants:

Andrey Gubaydullin, Executive Creative Director & Co-owner at Voskhod creative agency, Russia.

Lars Jorgensen, Partner & Executive Creative Director at Anomaly Amsterdam, The Netherlands.

Pablo érez-Solero, CEO & Chief Creative Officer at Bungalow25 Circus, Spain.   

Jakob Stenqvist, Creative Developer, Department, Sweden.   

André Toledo, Associate Creative Director at LOLA MullenLowe, Spain. 

14.30 - 15.20

Valeria Astashenok, Head of Group of contextual and media advertising at ARTOX media, Belarus

Topic: NEW INSTRUMENTS OF INTERNET PROMOTION. CREATIVITY AND EFFECTIVENESS IN ONE BOTTLE.   

15.30 - 16.20

Mikhail Perlovsky, Creative Director atANYBODYHOME!, Russia

Topic: TRUTH IN ADVERTISING. WHY THE HELL IS IT NEEDED?

16.30 - 17.20

Paulius Senūta, Chairman & Strategic Planning Director at Not Perfect | Y&R Minsk, Riga & Vilnius, Lithuania

Topic: IT'S RAINING STRATEGY, BABY.

In today’s business environment we scrutinize everything but the value of strategy. The value of strategy is so strongly ingrained in our business culture and our MBA programs that we just don't imagine how we could go without it. Is it really adding value, though? A lot of evidence has shown that strategic planning has become a destructive force and that nearly everything we celebrate about it is wrong. Session devoted to demonstration of the principal flaws with the strategy-making process and its role in business communications and sharing ideas on what can be done about this problem.         

17.30 - 18.00

Welcome drinks Ambassador. Raffle of prizes from organizers and partners of the festival.  

RED HALL

09.20 - 10.50

YOUNG CREATORS CONTEST. Open presentations of finalists’ projects.

Partner of the contest – company “Modum – our cosmetics”. 

11.00 - 14.00

CONGRESS «HOSPITALITY INDUSTRY: PLACE MARKETING AND BRANDING».

Speakers:

Sergei Pilatov, Chairman of Executive Committee of Coordination Soviet on Advertising, President of IMA-press.SPb, Russia

Vitaly Gritsevich, Deputy director of Department of tourism of Ministry of sports and tourism of the Republic of Belarus, head of Department of planning and organization of touristic activity, Belarus 

Artem Aseev, Art Director at Brandson branding agency, Russia

Topic: Territorial marketing: how a destination becomes a product.

Anatoly Akantinov, General Director at Center of Strategic Development Marketing Systems, Member of Board at Guild of Marketers, Belarus

Topic: How business can use territorial opportunities.

Dmitry Apolenis, Creative Director at AIDA Pioneer Branding & Creative company, Belarus

Topic: Connected by the common aim. The story about how the producer of goods can develop the region by promotion of his own brand. 

Katerina Suprun, Head of Exhibition Department in the Republic of Belarusat Belinterexpo, Belarus  

Topic: How exhibitions work on Belarusian advertising market.  

Denis Trusilo, Art Director at Pocket Rocket Creative, Producer of Art-Picnic FSP, Belarus

Topic: Event-marketing – effective promo of brand or the whole country. FSP Festival case.

Presentation of projects participating in the contest of hospitality industry. 

14.10 - 17.00 

PANEL DISCUSSION OF ASSOCIATION OF COMMUNICATIONS AND MARKETING AGENCIES OF BELARUS in association with partners.

SELF-REGULATION OF ADVERTISING MARKET AND INDUSTRIAL ETHICS AS TOOLS OF EFFECTIVE COLLABORATION OF AGENCIES AND CLIENTS. 

14.10 - 14.55

 

Alena Ustinovich, Chairman of Board of Association of Communications and Marketing agencies of Belarus;

Valentin Smolyakov, Executive Director of Association of Communications Agencies of Russia;

Maxim Lazebnik, Executive Director of All-Ukrainian Advertising Coalition, Ukraine;

Mikhail Simonov, Vice-President of Russian Association of Marketing Services, Russia;

Lola Tehver, Director of Estonian Association of Marketing and Communication Agencies, Estonia. 

14.55 - 15.55

 

Maria Gvardeitseva, Chairman of the Council of Association of Communications Consultants of Belarus;

Victoria Efimova, Managing Partner of agency of brand-communications littleMORE;

Pavel Chernenkov, Managing Partner at Salmon Graphics;

Alexander Kapelevich, Creative Owner at Loga Biga;

Veronika Pisarenko, Head of Forte Communications Group, Managing Director at Forte Grey Belarus;

Mikhail Ananich, Deputy Director at Marketing Communications Agency REPKA;

Dmitry Herman, Managing Director at AIDA Pioneer;

Pavel Dedkov, Creative Director at PRKVADRAT;

Alexander Nekhvedovich, Co-founder & Managing Partner of Marketing Communications Agency Artmix, Leader of creative and art cluster Fourth Dimension;

Vitaly Yatskevich, Managing Partner of strategic branding company Public Group.  

15.55 - 17.00 

 
EXPERT CLUB OF ACMA. OPEN DIALOG: QUESTIONS AND ANSWERS IN THE SPHERE OF MARKETING, CREATIVITY, BRANDING.  

17.10 - 18.10

SOCIAL ADVERTISING CONTEST FOR YOUNG CREATORS. Open presentations of finalists’ projects.

Partner of the contest – Office of the United Nations High Commissioner for Refugees in the Republic of Belarus.

 

APRIL 29

 

Since 9.45             

Accreditation of the participants of the festival

CONGRESS HALL

10.00 - 11.00

Denis Eliseev, Creative Director & Partner at Friends Moscow, Russia

Topic: CREATIVITY IS THE NEW MEDIA.

How to create ideas that provoke discussions among people and increase effectiveness of media campaigns.     

11.10 - 12.10

Andrey Logvin, Creative Director at studio BORSCH, Russia

Тема: REAL CHISTMAS BALLS AMONG RUBBER WOMEN.

How to overcome virtuality and return emotions to commercial communications.    

12.20 - 13.20

Seb De Roover, Creative Director at &KOO, Belgium

Topic: BE YOUR OWN WORST ENEMY.

A talk about challenging yourself as a brand.        

WHITE HALL

10.00 - 11.00

Alexander Voronkov, Art Director atDepot WPF, Russia

Topic: IS LESS MORE?

Asceticism as a foundation of visual identification.         

11.10 - 12.10

Jón Bragi Gíslason, CEO & Founder at Ghostlamp, Iceland

Topic: HYPERLOCAL INFLUENCER MARKETING.   

Ghostlamp is a self-serve on demand influencer platform that enables brands and agencies to create hyperlocal influencer campaigns, reaching audiences in certain areas of interest or location.              

12.20 - 13.20

TALK SHOW. Maxim Lazebnik, Executive Director of All-Ukrainian Advertising Coalition, Ukraine

We don’t know what expects advertising (as well as the whole world) in future. But we do know what is happening in advertising communications today. That didn’t exist yesterday. What is the radical difference between “actual today” and  “successful tomorrow”? Or there are no fundamental differences except for technological innovations?   

For clients and communications agencies. Part 1. To be continued at 18th KIAF, May 25-26, Kiev      

13.30 - 14.30

Nicolina Popovic, Creative Director at Grey MENA, Qatar

Topic: FROM THE HUMAN. FOR THE HUMAN. TRANSFORMING BIOMETRICS INTO ART AND ADVERTISING.

One of creative trends that will dominate also in 2017 will be definitely use of human data. Marketing needs new stimuli, new experiences emotions and empathy. Data generated from new technologies, like biometrics, could be the new soil, inspiration for art and advertising. How to use data generated from emotion to recreate emotion in the consumers? Inspired by neuro-tools such as eye-tracking, EEG, emotional facial recognition and others.  

14.40 - 15.40

Mário Mandacaru, Creative Partner at A Equipa, Portugal

Topic: DO YOUR JOB. MAKE LOVE.

Branding as a way of touching people’s hearts.     

15.50 - 16.50

Folker Wrage, Chief Creative Officer, Havas Worldwide, Switzerland

Тема: IT’S BETTER TO BE GOOD: FACING THE ASSHOLE FACTOR.

The world seems to teach us every day: assholes get ahead faster. Pessimists are the real realists. And optimism is for dreamers. But it’s not true. None of it is. And science proves it. This talk will give you plenty of reasons why being good is better, why being an optimist is smarter, and why it pays to avoid assholes. And you might get a little bit of Swiss chocolate too.  

17.00 - 17.30

Welcome drinks. Raffle of prizes from organizers and partners of the festival.

RED HALL

10.00 - 11.00

Julia Gordonova, Operations Director at Ark Group, Russia

Topic: ACTUAL REALITY: CONSUMER INVOLVEMENT 2.0.   

New technologies and new generation. How the approach to direct interaction with consumers changes, is Digital more fashionable than Physical, and how a brand can become an integral part of milleniales’ life. Basing on unique experience about the importance and power of emotions, on how technologies change advertising market and how to invest competently into the things that no one’s ever done before. 

11.10 - 12.10

Martiņš Legzdiņš, Art Director at Tribe, Latvia

Topic: TRUTH SELLS.

Real documentary stories in brand communications. Why? For what? Who? Brand turns into personality. Without any time, territorial, private limitations – everything gets absolutely clear and available.   

12.20 - 13.20

Pavel Radevich, media planning specialist atWunder digital agency, Belarus

Topic: PLANNING AND INTEGRATION OF MARKETING COMMUNICATIONS IN THE INTERNET.

Which factors should be taken into consideration to develop correct and reliable communication between brand and target audience in Internet. What to start with when developing the strategy and tactics of promotion. How to ensure synergic collaboration of all components of advertising campaign. Which advertising tools should be invested in and why.   

13.30 - 14.30

Sergey Atanasov, CEO & Co-founder atLOVATA, Belarus
Topic: MARKETING IN REALITY OF SHARING ECONOMY.     

14.40 - 15.40

Olga Oleynik, Creative Director & Managing Partner, Inessa Vaznyuk, Senior Copywriter, AVC, Belarus

Topic: METALANGUAGE OF COMMUNICATIONS. MECHANICS OF BRAND ACTIVATION.

Metalanguage. Immersion. Why do we care about it. The laws of perception. Unity in endless diversity. Instruments, codes and methods of creation of actual brands.      

15.50 - 16.50

Artem Sinyavsky, Founder & Executive Creative Director atMarvelous, Russia

Topic: ENTERTAIN OR DIE. HOW TO SURVIVE IN THE WORLD WHERE EVERYONE WANTS CIRCUSES MORE THAN BREAD.  

Did your agency lost lots of pitches recently? And clients started to look for other, younger creatives with burning eyes? You are in panic and don’t know what to do? Which ideas to offer and how to survive? It’s time to leave advertising and break into the world of show business. Learn how to do that and what it means.   

 

 

17.30 - 20.00

CONGRESS HALL

GALA AWARDS CEREMONY OF THE WINNERS OF THE FESTIVAL

20.30  

GALA PARTY RAFINAD – closing party of the festival. Black House Club, Kiseleva str. 12.

For accredited participants and guests of the festival only.  


* The program might have changes and additions. 

 

 

 

We invite everyone interested in increasing their expertise in marketing and advertising, acquiring new and useful business contacts of the leading and communicational agencies and ad makers from Belarus and abroad. 

The cost of accreditation for all the Festival days per one company representative is quite democratic:

295 USD + VAT – after March 24

Loyal participants are entitled to discounts.

For details, contact Festival Direction: +375 17 2044117; +375 17 2044227; +37517 2050916, +37517 3064473, +375 29 397 41 71.