About the Festival

International advertising and marketing festival WHITE SQUARE is one of the largest creative festivals in communications industry of Eastern Europe and the main event in the sphere of marketing and advertising in Belarus.

On April 17-19, 2019 WHITE SQUARE will be held in Minsk for the eleventh time, traditionally preserving best festival traditions and supporting innovations and major industrial trends.

The organizer of the Festival is Association of Communications and Marketing Agencies of Belarus ACMA.

WHITE SQUARE is included into creativity indexes of ad agencies by Association of Communications and Marketing Agencies of Belarus; All-Ukrainian Advertising Coalition; Association of Communications Agencies of Russia in all segments: advertising, branding, digital, marketing services; Estonian Association of Marketing and Communications Agencies (ETKAL); creativity index of Central Asia and Azerbaijan; effectiveness index of Association of Communications Agencies of Russia.

In 2016 the Festival was first attended by representative of global creativity index The Gunn Report who named WHITE SQUARE one of the largest festivals in Eastern Europe with high level of organization, jury and entries.

Promoting creativity, WHITE SQUARE is a business-oriented Festival that includes two main blocks – contest of advertising projects and business forum on the exchange of advanced international experience and innovations in the industry of marketing and communications.

Annually the Festival gathers the representatives of 25+ countries of Europe and the CIS. 1000+ entries in the contest program, 700+ accredited delegates in business forum, including both largest international and local advertisers and brightest representatives of professional European creative community.

Business forum takes place within three days and includes 70+ activations: master classes, seminars, show lectures, discussion panels, talk shows held by headliners of the leading communications forums in Europe and the CIS.

Call for entries is open during four months prior to the start of work of international jury – six teams of experts with worldwide recognition in advertising and a number of industrial awards, including Gold Lions. At the first stages of entry submission participants are provided with significant financial bonuses.

The culmination of the Festival is Gala Awards Ceremony that is held in the best traditions of European ad festivals. Winning entries get promotion on the territory of Europe and the CIS, amounting to more than 30 publications in industrial online-media. 

Special place in WHITE SQUARE’s program belongs to parties held in inspiring atmosphere of creative thought, in company of great advertising minds from all around the world, with variety of opportunities to establish useful business contacts, lots of unexpected surprises and treats by famous alcoholic and nonalcoholic Belarusian brands.

XI White Square will be held in Minsk in Cultural and Business Center "House of Moscow", 86 Kommunisticheskaya str.

Archive of previous years’ Festivals:

Looking forward to see you soon!

Wishing you all the success, WHITE SQUARE