Business and educational program of WHITE SQUARE will be held during three days – 19, 20 and 21 of April – and will include over 70 activations: master classes, seminars, show  lectures, forums, discussion panels, talk shows, blitz conferences, expert consultations on marketing, advertising, creativity, branding, digital. Accredited participants will be able to learn about the most relevant and innovative trends, effective solutions and successfully working tools in communications industry of different countries.

Full program of X WHITE SQUARE is currently being developed and will be announced at the end of February. 

Headliners of the Festival are titans of world advertising market whose names are widely known in the international arena, recognized creative directors whose advertising projects for the world's largest brands have been repeatedely awarded with prestigious awards, experienced speakers of the leading international communications forums of Europe and the CIS, including already well-known old friends of the Festival.                 

Today WHITE SQUARE is an unique for Belarus and one of the strongest in Eastern Europe business forums in the sphere of marketing and advertising communications, providing its participants with professional answers to questions on how to be successful in business using creativity in marketing strategies.         

Annually the Festival gathers active and progressive representatives of professional community from 25 countries of the world, numbering more than 700 accredited delegates from companies-clients of different fields of activity and top advertising agencies of Belarus, the CIS and Europe.

After intensive day program of the Festival, accredited participants can relax with a glass of “hot” Belarusian drink, enjoy live communication in inspiring atmosphere of creative thought and establish useful business contacts at WHITE SQUARE parties.