IX White Square will traditionally present strong international Jury and save offline way of judging. The Jury will consist of persons with world recognition in advertising and rich experience of judging at famous international ad festivals, holders of numerous prestigious awards in this sphere, including Cannes Lions.
There will be 5 major jury categories at the Festival: Creative jury, Design jury, Marketing jury, Digital jury, Social advertising jury. Judging will be held offline in Minsk before the start of the festival. Grand Prix will be chosen by Grand Jury, which will consist of the Chairmen of major jury categories.
The judging is based on the Regulation of Jury work, where the rules, criteria and process of judging are stated. The Regulation is determined by principles of impartiality, objectivity and professionalism. The main criteria for entries evaluation are originality, novelty of idea and quality of its implementation.
The Jury is currently in process of forming and will be announced in February.