27-29 APRIL 2017 MINSK, BELARUS
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9TH INTERNATIONAL ADVERTISING

AND MARKETING FESTIVAL
CREATIVITY WINS

Winners 2017

1059 entries of 216 agencies from different countries of the world battled for IX White Square Awards. They were 376 entries in the contest of CREATIVITY, 181 entries in BRANDING , 255 entries in MARKETING, 181 entries in DIGITAL, 66 in SOCIAL ADVERTISING.

Within the festival there were held to contests for young advertisers – Young Creators Contest and Social Advertising for Young Creators Contest, which both gathered 31 projects in total.

IX White Square attracted the participants from 28 countries of Europe and CIS, including Russia, Ukraine, Poland, Estonia, Latvia, Lithuania, Croatia, Belgium, Denmark, Finland, Hungary, Greece, Sweden, Italy, Spain, Portugal, and many others.

 

GRAND-PRIX

Entry 1MB Campaign, agency Marvelous, RUSSIA.

Entry CS Light Bulbs, Angelina Pischikova, BELARUS.

 

MARKETING

 

A. PROMO& ACTIVATIONS

A1. BEST USE OF PROMO&ACTIVATIONS

I place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

II place

Entry Untouchable. The new Tiguan, agency INDEPENDENT, LATVIA

Short list

Entry Stop Playing Balls, agency BBDO Ukraine, UKRAINE

Entry Museum of Memes, agency Re:evolution, RUSSIA

Entry Memini memory’s academy, agency BLACK SUGAR, RUSSIA

 

A2 PROMO CAMPAIGNS

I place

Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA

III place

Entry We will do it for you, agency Optimist, ESTONIA

Short list

Entry Stop Playing Balls, agency BBDO Ukraine, UKRAINE

Entry Barni. Launch a Rocket into Space, joint entry of the agencies Action and Leo Burnett Group Russia, RUSSIA

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

 

A3 DIGITAL & SOCIAL

II place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

Short list

Entry Stop Playing Balls, agency BBDO Ukraine, UKRAINE

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

Entry New Balance: Fury Miles, agency Saatchi & Saatchi Ukraine, UKRAINE

Entry LikeShow, agency Voskhod, RUSSIA

Entry Super long app, agency MILK, LITHUANIA (Transferred from the other nomination)

 

A4 PROMO & ACTIVATIONS STRATEGY

III place

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

Short list

Entry Barni. Launch a Rocket into Space, joint entry of the agencies Action and Leo Burnett Group Russia, RUSSIA

 

A6 LOW-BUDGET PROJECTS

I place

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

II place

Entry 4G radio, agency Voskhod, RUSSIA

Short list

Entry Rain vs. Lie, agency Voskhod, RUSSIA

 

A7 SOCIALLY-ORIENTED PROJECTS

II place

Entry WATERBOOK, agency Havas Milan, ITALY

Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA

III place

Entry Sound of Change, agency Possible Moscow, RUSSIA

Entry pUp syndrome, agency BBDO Russia Group, RUSSIA

Short list

Entry Made by diabetics, agency Voskhod, RUSSIA

Entry Memini memory’s academy, agency BLACK SUGAR, RUSSIA

 

C. PR

 

C1 BEST USE OF PR

II place

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

 

C2 PR CAMPAIGNS

II place

Entry Dinner with Georgia, agency WINDFOR'S, GEORGIA

III place

Entry Uber search, agency BBDO Russia Group, RUSSIA

Short list

Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA

Entry Nature is cool, agency White Rabbit, HUNGARY (Transferred from the other nomination)

 

C3 DIGITAL & SOCIAL

II place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

Short list

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

Entry Yelena Isinbaeva. The Final Vault, agency TUTKOVBUDKOV, RUSSIA

 

C5 INTEGRATED PR CAMPAIGNS

Short list

Entry HopLopster, agency SEK, FINLAND

  

H. DIRECT

 

H2 DM PROJECTS / CAMPAIGNS

III place

Entry 4G Radio, agency Voskhod, RUSSIA

 

H3 DIGITAL & SOCIAL

I place

Entry 1MB Campaign, agency Marvelous, RUSSIA

 

H5 INTEGRATED DM CAMPAIGNS

II place

Entry Bad Movie Insurance, agency MILK, LITHUANIA

 

M. MEDIA PROJECTS

 

M1 BEST USE OF MEDIA

I place

Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA

II place

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

Entry 4G Radio, agency Voskhod, RUSSIA

Entry Uber search, agency BBDO Russia Group, RUSSIA

Short list

Entry Book a Job – Work in Estonia, agency Idea AD, ESTONIA

Entry Life is a film, agency Newton, ESTONIA

 

M2 MEDIA SOLUTIONS / PROJECTS

I place

Entry 1MB Campaign, agency Marvelous, RUSSIA

III place

Entry Uber search, agency BBDO Russia Group, RUSSIA

Short list

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

 

M3 DIGITAL & SOCIAL

III place

Entry LikeShow, agency Voskhod, RUSSIA

 

Short list

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

Entry 1MB Campaign, agency Marvelous, RUSSIA

Entry Master & Margarita. I've been there!, agency ARK CONNECT, Slava,  Ketchum Maslov, JAMI, RUSSIA

  

M4 MEDIA STRATEGIES

III place

Entry Headache Targeting by Nurofen, agency ISD-Group, UKRAINE (Transferred from the other nomination)

 

M6 GUERRILLA MARKETING

Short list

Entry Book a Job – Work in Estonia, agency Idea AD, ESTONIA

Entry SUPERPAYER, agency Instinct (BBDO Group), RUSSIA

 

M7 NEW AND AMBIENT MEDIA

I place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

 

MARKETING EFFECTIVENESS

 

E1 BTL PROJECTS

Short list

Entry J7 Тонус. 24 Hours Left, agency SEVEN, RUSSIA

 

E3 PR PROJECTS

III place

Entry Dinner with Georgia, agency WINDFOR'S, GEORGIA

 

E5 INTEGRATED CAMPAIGNS 

I place

Entry Untouchable. The new Tiguan., agency INDEPENDENT, LATVIA

III place

Entry Barni. Launch a Rocket into Space, joint entry of the agencies Action and Leo Burnett Group Russia, RUSSIA

  

E6 ONLINE CAMPAIGNS

II place

Entry 1MB Campaign, agency Marvelous, RUSSIA

Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA

III place

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

Short list

Entry OK Go — Upside Down & Inside Out, agency TutkovBudkov, RUSSIA

Entry THE IKEA BUTTON, agency Instinct (BBDO Group), RUSSIA

 

E7 SOCIAL MEDIA CAMPAIGNS

Short list

Entry Brows Dance, agency McCANN Moscow, RUSSIA

 

INNOVATIONS

I place

Entry SnapSkan, agencies SEK, Futurice and Affecto, FINLAND

II place

Entry Auktyon on the Sun, agency Great Advertising Group, RUSSIA

Short list

Entry Master & Margarita. I've been there!, joint entry of the agencies ARK CONNECT, Slava,  Ketchum Maslov and JAMI, RUSSIA

 

SOCIAL ADVERTISING

 

S1 PRINT

II place

Entry Edible glass, agency Scholz & Friends Kyiv, UKRAINE

III place

Series of entries Fortune Cookie - Fortune Cookie. Agency Geometry Global, UKRAINE

Series of entries Sight tester, agency Action, RUSSIA

 

S2 VIDEO

II place

Entry DO NOT LOOK THE OTHER WAY, agency BBDO Russia Group, RUSSIA

Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS

III place

Entry Way Home, agency Voskhod, RUSSIA

Entry pUp syndrome, agency BBDO Russia Group, RUSSIA

Short list

Entry AXA: Nun, agency Saatchi & Saatchgi Ukraine, UKRAINE

Entry LOBSTER, agency ANYBODYHOME!, RUSSIA

  

S4 SOCIALLY-ORIENTED PROJECTS

I place

Entry Guilty Clothes, agency Marvelous, RUSSIA

Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA

III place

Entry pUp syndrome, agency BBDO Russia Group, RUSSIA

Short list

Entry People you may know, agency TDI GROUP, BELARUS

Entry Uber search, agency BBDO Russia Group, RUSSIA

Entry Sberbank project for visually impaired people, agency BBDO Russia Group, RUSSIA

 

SPECIAL PRIZE FOR THE BEST CASE:

Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA

  

BRANDING

 

В. BRAND AND CORPORATE IDENTITY

В1 SIGN / LOGO 

II place

Entry Selfish Club, agency Ginger Brand, UKRAINE

Short list

Entry Red Jolbors Fest, agency Suprematika, RUSSIA (transferred from the other nomination)

Entry ARTSORY, agency Tatiana Kostakova, RUSSIA (transferred from the other nomination)

 

B2 SMALL-SCALE CORPORATE IDENTITY

I place

Entry Heatherglade, agency Province design-studio, RUSSIA

II place

Entry Grut, agency Suprematika, RUSSIA

Short list

Entry veronika portsmuthi kooriakadeemia (veronika portsmuth's choir academy), agency Identity, ESTONIA

 

B3 CORPORAE IDENTITY, BRANDBOOK

III place

Entry KALYMERA, agency IQ HARVEST, RUSSIA

 

Short list

Entry Osoboe detstvo: Unity of the Unlike, agency DDVB, RUSSIA

 

B4 CALENDAR

Short list

Entry Tattoolendar 2017, agency Art Groove, RUSSIA

 

B5 LEAFLET, POSTER, POSTCARD

II place

Entry Alibi, agency Voskhod, RUSSIA

Short list

Entry NMD_DEALER, agency Friends Moscowрос, RUSSIA

 

B7. PROMO SOUVENIRS AND BUSINESS GIFTS

III place

Entry Amateur. Professional. Master., agency ODB, RUSSIA

Entry MTS INNORAMA, agency BBDO Russia Group, RUSSIA

Entry Playing cards for Kaspersky Lab, agency Thuoghtform, RUSSIA

 

B8. INDOOR DESIGN, POS-MATERIALS

Short list

Entry Karl Storz, agency AD Angels, ESTONIA

 

B10. DESIGN OF WEBSITES, CORPORATE PORTALS, ONLINE DIGITAL DESIGN, DESIGN OF MASS MEDIA

II place

Entry Radioaktive Film, agency Vintage, UKRAINE

III place

Entry Sound of Change, agency Possible Moscow, RUSSIA

 

B13. INNOVATIVE BRAND DESIGN

Short list

Entry the Bedroom Records, agency the Bedroom, GREECE

 

L. LABEL/PACKAGING

 

L1 LABEL / PACKAGING OF FOODSTUFFS

I place

Entry Alibi, agency Voskhod, RUSSIA

II place

Entry Lavka Lado, agency Getbrand, RUSSIA

III place

Entry Yelli Kids Paper World, agency Arriba!, UKRAINE

Entry So fresh, that is still wild, agency Jekyll&Hyde, RUSSIA

Entry Alķimiķis Signature Beers, agency Not Perfect | Y&R Riga, LATVIA

Entry Alkimikis Hitchhops, agency Not Perfect | Y&R Riga, LATVIA

Short list

Entry AMATO, agency Fabula Branding, BELARUS

Entry Kvas Ochakovskiy Limited Edition: Unlimited Summer, agency DDVB, RUSSIA

Entry Grut beer, agency Suprematika, RUSSIA

Entry MiniMi, agency Tomatdesign, RUSSIA

 

L2. LABEL/PACKAGING OF NON-FOOD

I place

Entry CS Light Bulbs, Angelina Pischikova, BELARUS

II place

Entry Inspired by Nature, agency Suprematika, RUSSIA

 

L3. INNOVATIVE, NON-STANDARD LABELPACKAGING

II place

Entry Auktyon on the Sun, agency Great Advertising Group, RUSSIA

 

SPECIAL PRIZE FOR VERY GOOD USE OF TYPOGRAPHY:

Entry Artel Troika, agency Province design-studio, RUSSIA

 

D. DIGITAL

 

D1 COMMERCIAL WEBSITES

I place

Entry THE IKEA BUTTON, agency Instinct (BBDO Group), RUSSIA

III place

Entry Get Lost. Get Natural, agency Possible Moscow, RUSSIA

Entry 1MB Campaign, agency Marvelous, RUSSIA

Entry Radioaktive Film, agency Vintage, UKRAINE

Short list

Entry Instinct Agency Website, agency Instinct (BBDO Group), RUSSIA

 

D2 NON-COMMERCIAL WEBSITES

II place

Entry Sound of Change, agency Possible Moscow, RUSSIA

Short list

Entry Guilty Clothes, agency Marvelous, RUSSIA

 

D3 INFORMATION AND SERVICE RESOURCES AND PORTALS

Short list

Entry Discover Moscow, agency Notamedia, RUSSIA

 

D4 WEB-BANNERS

II place

Entry 1MB Campaign, agency Marvelous, RUSSIA

III place

Entry Headache Targeting by Nurofen, agency ISD-Group, UKRAINE

Short list

Entry THE WEATHER CAMPAIGN, agency Havas Milan, ITALY

 

D5 VIRTUAL PROMO TOOLS

I place

Entry Super long app, agency MILK, LITHUANIA

II place

Entry Absolut Mixr, agency Satumaa Family Business, SWEDEN

III place

Entry 1MB Campaign, agency Marvelous, RUSSIA

Entry Predictions by Simpsons, agency Arnold, RUSSIA

Short list

Entry Absolut Discovr, agency Satumaa Family Business, SWEDEN

 

D7 ONLINE VIDEO

II place

Entry Made by diabetics, agency Voskhod, RUSSIA

Entry Super long Pre-rolls, agency MILK, LITHUANIA

Entry Guilty Clothes, agency Marvelous, RUSSIA

Entry BACK TO OLD SCHOOL, agency MORE (BBDO Group), RUSSIA (transferred from the other nomination)

III place

Entry Chronicles of Paranoiac - Cast Adrift, agency Zebra Hero, RUSSIA

Entry Clipmakers' battle - Tatarka. Altyn, agency Zebra Hero, RUSSIA

Entry Not another movie critics club, agency Red Keds, RUSSIA

 

D8 DIGITAL CAMPAIGNS USING 1-2 TOOLS

I place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

II place

Entry Sound of Change, agency Possible Moscow, RUSSIA

Entry #hatepiano, agency Possible Moscow, RUSSIA

Entry 1MB Campaign, agency Marvelous, RUSSIA

Entry THE IKEA BUTTON, agency Instinct (BBDO Group), RUSSIA

III place

Entry Made by diabetics, agency Voskhod, RUSSIA

Short list

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

Entry NYX Face Awards, agency Satumaa Family Business, SWEDEN

Entry The most expensive smart bracelet in the world, agency OutOfTheBox, RUSSIA

Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA

 

D9 SOCIAL MEDIA CAMPAIGNS

III place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

Short list

Entry LikeShow, agency Voskhod, RUSSIA

Entry Samsung YouTube TV, agency JAMI // Zebra Hero, RUSSIA

 

D10 VIRAL CAMPAIGNS

II place

Entry Tatarka. Altyn, agency Zebra Hero, RUSSIA

III place

Entry #hatepiano, agency Possible Moscow, RUSSIA

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

Short list

Entry Raccoon the Dishwasher, agency GForce/Grey, Казахстан

 

D11 INTEGRATED DIGITAL CAMPAIGNS

II place

Entry 1MB Campaign, agency Marvelous, RUSSIA

Short list

Entry Master & Margarita. I've been there!, agency ARK CONNECT, Slava, Ketchum Maslov, JAMI, RUSSIA

Entry Barrel hunt, agency Agama digital group (Liquid 7), UKRAINE

 

D12 OTHER INTERACTIVE COMMUNICATION TOOLS

II place

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

III place

Entry Earth7, agency Wieden+Kennedy Amsterdam / ISD Group, UKRAINE

 

G. MOBILE

G1 MOBILE WEBSITES

I place

Entry 1MB Campaign, agency Marvelous, RUSSIA

 

G2 MOBILE APPS

I place

Entry AUKTYON ON THE SUN, agency Great Advertising Group, RUSSIA

II place

Entry Wake App In Peace, agency Agama Digital Group (LQD7), Talan Communications, UKRAINE

 

G4 MOBILE ONLINE CAMPAIGNS

III place

Entry 1MB Campaign, agency Marvelous, RUSSIA

 

G5 SOCIAL MEDIA CAMPAIGNS

III place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

 

G7 ONLINE VIDEO

II place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

 

CREATIVE

 

F1. FILM

TV

I place

Entries TelegraphFamily, in the series Estonian National Museum opening campaign, agency Velvet, Kuukulgur, ESTONIA

II place

Entry Evidence, agency TV-channel "Inter", UKRAINE

III place

Entry AXA: Nun, agency Saatchi & Saatchi Ukraine, UKRAINE

Series of entries Approved by real grandmas – entries  Three Grandmas, – Grandma and Grandpa, agency Voskhod, RUSSIA

Short list

Entry We are all connected, agency White Rabbit Budapest, Венгрия

Entry Unfeeling из серии Time to Switch to Churassco!, agency Leo Burnett Moscow, RUSSIA

Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS

 

F2. ONLINE

I place

Entry Crabziness, agency Voskhod, RUSSIA

III place

Entry Evidence, agency TV-channel "Inter", UKRAINE

Entry Made by diabetics, agency Voskhod, RUSSIA

Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS

Entry #hatepiano, agency Possible Moscow, RUSSIA (transferred from the other nomination)

Short list

Entry Stars из серии Volkswagen Tiguan , agency DDB Russia, RUSSIA

Entry #lotofdali, agency Protein Creative Agency, RUSSIA

Entry Not another movie critics club, agency Red Keds, RUSSIA

Entry The Crusts, agency Red Pepper Creative, RUSSIA

  

R1. RADIO

II place

Entry 4G Radio, agency Voskhod, RUSSIA

Entry Geiger Counter, agency AIDA Pioneer Branding & Creative, BELARUS

III place

Entry Rock is Back, agency LOGA BIGA, BELARUS

Short list

Series of entries Silence – работы Bribe, - Professor, agency MILK, LITHUANIA

  

P1. PRESS

II place

Series of entries You're not you: British Edition – работы Churchill, - Queen, agency BBDO Ukraine, UKRAINE

III place

Entry Selfie, agency Protein Creative Agency, RUSSIA

Short list

Entry Lamp Lounge Demo from the series Lamp Lounge Demo, agency TANK, ESTONIA

Series of entries Epic Home Concerts – работы Metallica, - Lady Gaga, - Daft Punk agency The Ad Store Italia, ITALY

 

 

O1. OUTDOOR

I place

Entry Rain vs. Lie, agency Voskhod, RUSSIA

Short list

Series of entries You're not you: British Edition – entries Churchill, – Queen, agency BBDO Ukraine, UKRAINE

Entry NMD_DEALER, agency Friends Moscow, RUSSIA

 

K. CAMPAIGNS

K1. SINGLE CHANNEL CAMPAIGNS

II place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

III place

Entry THE IKEA BUTTON, agency Instinct (BBDO Group), RUSSIA

 

K2. MULTI CHANNEL CAMPAIGNS

III place

Entry Superteam against mines, agency Smartica/Skykillers, UKRAINE

 

K3. SOCIAL MEDIA CAMPAIGNS

II place

Entry Samsung YouTube TV, agency JAMI // Zebra Hero, RUSSIA

III place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

 

K4. CAMPAIGNS USING DIGITAL TOOLS

II place

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

Short list

Entry Made by diabetics, agency Voskhod, RUSSIA

Entry Million ruble delicate wash, agency Friends Moscow, RUSSIA

 

K5. VIRAL CAMPAIGNS

II place

Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS

 

K6. LOW-BUDGET CAMPAIGNS

II place

Entry Coffee is not a drug, agency Possible Moscow, RUSSIA

 

K7. CAMPAIGNS LAUNCHING BRAND/PRODUCT ON MARKET

I place

Entry NMD_LIVE, agency Friends Moscow, RUSSIA

 

K8. IMAGE CAMPAIGNS

Short list

Entry THE BASE, agency Louder agency, part of Serviceplan International, RUSSIA

 

K9. SOCIALLY-ORIENTED PROJECTS, CHARITY, NON-PROFIT PROJECTS

I place

Entry Sound of Change, agency Possible Moscow, RUSSIA

II place

Entry IT’S NOT A COUB, agency MORE (BBDO Group), RUSSIA

III place

Entry pUp syndrome, agency BBDO Russia Group, RUSSIA

Entry Guilty Clothes, agency Marvelous, RUSSIA

Entry Superteam against mines, agency Smartica/Skykillers, UKRAINE

 

SPECIAL PRIZE FOR NATIONAL SPIRIT IN ADVERTISING:

Series of entries Approved by real grandmas – entries Three GrandmasGrandma and Grandpa, agency Voskhod, RUSSIA 

 

MASS MEDIA PRIZE 

I place

Entry Telegraph out of the series of entries Estonian National Museum opening campaign, agency Velvet, Kuukulgur, ESTONIA

Entry Racoon Drummers, agency AIDA Pioneer Branding & Creative, BELARUS

Entry Prisoners, agency LOGA BIGA, BELARUS

 

The status of CREATIVE AGENCY of IX WHITE SQUARE is shared by two agencies Marvelous, RUSSIA and Friends Moscow, RUSSIA.

BELORUSSIAN CREATIVE AGENCY of IX WHITE SQUARE is AIDA Pioneer Branding & CreativeBELARUS

 

OUR SINCERE CONGRATULATIONS TO THE WINNERS!