Lindstrom is the European textile market leader with 170 years of experience and representatives in 24 countries. Lindstrom's standards of care do more than make life easier and optimize costs. The company's protective suits and carpets help customers take care of their employees and guests, and are in line with trends in environmental thinking and sustainable development. Based on the results of the analysis phase, we developed a communication strategy and message matrix for three key target group segments: two external - customers of the company's services - and internal - employees. In the next stage of the funnel, the brand reaches the next level of support. When choosing the name, it was important for us to keep the connection to Lindstrom. The chosen name «Lindaily» emphasizes the demand for the services offered and the responsibility for the comfort of customers and employees in thousands of companies. It is the brand of a technologically modern service, not a contractor - a legal entity. The strict logo maintains continuity and conveys important characteristics for the brand. The shape of the mark is a leaf consisting of two letters L closed in a ring and a rectangle inside it. The leaf expresses concern for the environment, the ring-closed letters represent continuity in the development of the production process, and the rectangle symbolizes technology and refers to the shape of the carpet - one of the main areas of the company's work.