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ОБЪЯВЛЕНЫ ШОРТ-ЛИСТЫ ФЕСТИВАЛЯ

30.05.2023

Белый Квадрат – один из крупнейших международных фестивалей креативности в Европе, продвигая креатив, высоко ценит творческие идеи и людей в индустрии, разделяет принципы социально-ответственного маркетинга, миролюбия и отстаивает общечеловеческие ценности, объявил шорт-листы фестиваля 2023.

В этом году в конкурсной программе приняли участие 759 работ от представителей индустрии коммуникаций и креатива 35 стран мира. Как и в предыдущие годы, наибольшее количество работ было подано в категорию Creative.     

В  международный  состав жюри  фестиваля  Белый  Квадрат  2023 вошли ярчайшие представители индустрии коммуникаций более 40 стран, в портфолио которых многочисленные награды и опыт судейства престижных фестивалей креативности по всему миру.

Оценка работ прошла в два этапа. На первом – члены жюри определили лонглист фестиваля, а на втором – сформировали шорт-листы, выбрали призеров и победителей и номинировали работы на Гран-при фестиваля из числа обладателей первых мест.

Гран-при фестиваля определил состав Grand Jury, в который вошли председатели четырех основных составов:

  • Председатель жюри Creative & Branding, Michelangelo Cianciosi, основатель и главный исполнительный директор, The Bunch, Италия
  • Председатель жюри Marketing & Digital, Kestrel Lee, креативный директор Dentsu China
  • Председатель жюри Craft, Alex Teodorescu, исполнительный продюсер Saga Film, Румыния
  • Председатель жюри Mass Media, Krassimir Papazov, главный редактор RedLink, Болгария.

Шорт-листы фестиваля White Square 2023:

CREATIVE

F. FILM
F1 TV / Screens

entry As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates
entry You Name It, agency PHENOMENA, Lebanon
entry S7 Airlines "Where the bright side begins", S7 Airlines and Instinct  , Moscow, Russia
entry The ever-changing world, agency Creative studio 7.47, Russia
entry This is Us, agency AANDRS, Austria
entry NO DRAMA, agency Leagas Delaney Italia

F2 Online

entry KFC x Yenlik, agency SEED, Kazakhstan
entry Sorry you couldn't make it, agency M&C SAATCHI ABU DHABI, United Arab Emirates
entry S7 Airlines "Where the bright side begins", S7 Airlines and Instinct, Moscow, Russia
entry The ever-changing world, agency Creative studio 7.47, Russia

P. PRINT
P1 Print

entry EyesightSeeing, agency Serviceplan, Russia
series Bigger Stage - entries Drum Dance, Lion Dance, Shadow Play, agency Heaven&Hell, China

R. RADIO & AUDIO
R1 Radio & Streaming

entry Call Mom, agency FamousGrey, Belgium

O. OUTDOOR
O2 Posters

entry EyesightSeeing, agency Serviceplan, Russia
entry Sorry Haarlem, agency Fitzroy, Netherlands

O4 Ambient
entry A19 Car Park Showroom, agency Team X Thailand
entry F*** WITH THE LIGHT ON FOR THE REVOLUTION, agency BUNGALOW25, Spain

K. INTEGRATED
K3 Social & Influencer Campaign

entry KFC x Yenlik, agency SEED, Kazakhstan
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
entry Man up, agency Voskhod, Russia
entry House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan

K4 Brand Launch / Re-launch Campaign
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania

K5 Brand Loyalty Campaign

entry Not back-to-school, agency FCB Artgroup Tashkent, Uzbekistan
entry Equality begins at home, agency Communis, Serbia
entry A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia
entry Femme Fatale rules of life by Lolita and Vivienne Sabó, agency SOCIALIST, Russia

K6 Breakthrough on a Budget
entry Man up, agency Voskhod, Russia

K8 Creative Strategy
entry Not back-to-school, agency FCB Artgroup Tashkent, Uzbekistan
entry #LIFEAFTER, agency Grape, Russia
entry Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan
entry Chocolate With Pork - You Asked For It!, agency Studio Sonda d.o.o., Croatia

N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content

entry KFC x Yenlik, agency SEED, Kazakhstan

N2 Audio branded content
entry KFC x Yenlik, agency SEED, Kazakhstan
entry #22EpicNights, agency Cheil Centrade, Romania
entry The Cleft Choir, agency BBDO Bangkok, Thailand

N4 Branded events

entry Agronom Sad, agency Akademia, Russia

N5 Brand experience

entry Тhe 15-minute pizza map, agency &play, Bulgaria
entry AR STROKI IN METRO, agency Mosaic, Russia
entry Man up, agency Voskhod, Russia
entry House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

U. CREATIVE USE OF MEDIA
U1 TV & Other screens

entry Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan

U2 Audio Platforms
entry Call Mom, agency FamousGrey, Belgium
entry Tours to Cultures, agency Creative studio 7.47, Russia

U3 Print/Outdoor

entry Sorry Haarlem, agency Fitzroy, Netherlands

U4 Ambient Media

entry A19 Car Park Showroom, agency Team X Thailand

U6 Digital & Mobile Platforms
entry Stories for rent, Tinkoff, Russia
entry Elden Fake News, agency White Rabbit Budapest, Hungary
entry In Search of Uzbek Identity, agency We Digital, Uzbekistan

U7 Social Platforms

entry Sorority Profiles, agency brandy Creativity & Technology, Costa Rica
entry Russian Museum Neural AI, agency Fresh (Orange Group), Russia

U8 Non-profit/charity
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates


BRANDING

B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity

entry Greatness Reshaped, agency Ogilvy Amsterdam, Netherlands
entry Dynamika, agency Design Department, Russia
entry OmGTU, agency ENDY, Russia
entry Theatrum. Private theatre branding, agency Stolzman & Katz, Russia
entry Park quartals, agency Suprematika, Russia
entry Gzhel, agency Suprematika, Russia
entry SEIKATSU. Fresh Seafood, agency Funky® Agency, Russia

B2 Rebrand / Refresh of an Еxisting Brand
entry Mori Sushi Rebranding, agency Joefish, Lebanon
entry Rebranding MTS, agency ONY and UtterDesign, Russia
entry Mayakovsky Norilsk North Drama Theater, agency Proektmarketing+1, Russia
entry TOCHNO, agency Ruport, Russia
entry Rosman, agency Suprematika, Russia

B5 Brand Environment & Experience Design
entry #ConversationCube, agency Next DC, Bulgaria
entry Hello Billy, agency AKQA, China

B7 Design Craft

entry Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland
entry Future Words, agency SOLL, Russia
entry Freelabel, agency Terminal Design Branding Agency, Russia

X. PACKAGING DESIGN
X1 Packaging of foodstuffs

entry #flutwein - Our Worst Vintage, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
entry Magnolia - The Greatness of a Moment, A&F Brasil
entry Oxygin, agency PG Brand Reforming Company, Belarus
entry Gastronom, agency Svoe mnenie, Russia

X2 Packaging of non-food products

entry Horror Ray, agency Svoe mnenie, Russia

Q. DIGITAL & INTERACTIVE DESIGN
Q4 Design of virtual promo-tools

entry PeeCasso NFT, agency SOLL, Russia

BD. BRAND ENVIRONMENT DESIGN
BD3 In-store Design

entry KCM Showroom, agency Ermolaev Bureau, Russia

BD4 Exhibitions and Events
entry #ConversationCube, agency Next DC, Bulgaria
entry Hello Billy, agency AKQA, China


MARKETING EFFECTIVENESS

E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness

entry #LIFEAFTER, agency Grape, Russia

E2 Long-term Creative Effectiveness
entry Small businesses without financial stress, agency MullenLowe Moscow, Russia
entry #22EpicNights, agency Cheil Centrade, Romania

E4 Breakthrough on a Budget
entry #flutwein - Our Worst Vintage, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary


MARKETING SERVICES

A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium

entry A19 Car Park Showroom, agency Team X Thailand

A2 Brand Experience

entry House in Coca-Cola caravan, agency Ogilvy Mega Media, Kazakhstan
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

А4 Consumer Engagement

entry Man up, agency Voskhod, Russia
entry The Cleft Choir, agency BBDO Bangkok, Thailand

A10 Breakthrough on a Budget

entry Man up, agency Voskhod, Russia

C. PR
C1 PR Practices & Technics

entry I Don't Know What To Choose, agency HUMAN, Bulgaria
entry A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia

C2 Digital & Social

entry Chocolate With Pork - You Asked For It!, agency Studio Sonda d.o.o., Croatia

C3 Influencer

entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania

C5 Data & Strategy

entry NFP - Non Fungible Places, agency Gitto Battaglia 22, Italy

C6 Campaign

entry #LIFEAFTER, agency Grape, Russia
entry Man up, agency Voskhod, Russia

C8 Sponsorship & Brand Parnership

entry Code; without Barriers, agency MRM Singapore

C9 Real-time Response

entry #LIFEAFTER, agency Grape, Russia

C10 Breakthrough on a Budget

entry Man up, agency Voskhod, Russia

C11 Non-profit / charity
entry Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland

H. DIRECT
H3 Digital & Social

entry Russian Museum Neural AI, agency Fresh (Orange Group), Russia

H7 Non-profit / charity
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates

CS. CAMPAIGNS: SECTORS
CS5 Healthcare

entry The Cleft Choir, agency BBDO Bangkok, Thailand

CS7 Consumer Service & B2B
entry #LIFEAFTER, agency Grape, Russia

CS8 Travel / Leisure

entry S7 Airlines "Where the bright side begins", S7 Airlines and Instinct  , Moscow, Russia

I. INNOVATIONS
I1 Innovations

entry Future Words, agency SOLL, Russia

CT. CREATIVITY DRIVEN TRANSFORMATION
CT2 Business Transformation

entry #LIFEAFTER, agency Grape, Russia


MEDIA

V. CHANNELS
V1 TV & Other Screens

entry «Black Friday on Friday!», agency FUSE Media Direction Group; Creative partner - Sales house «Gazprom-media», Russia

V3 Print / Outdoor
entry #momahr - Art Against Oblivion, agency Seven.One AdFactory/Creative House + White Rabbit Budapest,  Hungary

V4 Ambient Media
entry A19 Car Park Showroom, agency Team X Thailand

V6 Digital Platforms
entry In Search of Uzbek Identity, agency We Digital, Uzbekistan
entry Code; without Barriers, agency MRM Singapore

V8 Social Platforms

entry Man up, agency Voskhod, Russia

V11 Non-profit / charity

entry we are not "Kyrgyziya", agency Birtops, Kyrgyzstan
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates

M. MEDIA CAMPAIGN
M2 Low Budget Campaign

entry Man up, agency Voskhod, Russia

M3 Influencer Campaign
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania

M4 Non-profit / charity
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates


DIGITAL

D. DIGITAL
D2 Interactive projects

entry Code; without Barriers, agency MRM Singapore
entry Close to heart, Tinkoff, Russia
entry Over 1,000 prototype Atom electric cars in Minecraft: an engaging campaign, agency Blacklight, Russia

D5 Digital Campaign
entry QUESTIONS, agency Leagas Delaney Italia

D6 Native Advertising
entry In Search of Uzbek Identity, agency We Digital, Uzbekistan

D7 Branded tech and innovations

entry Russian Museum Neural AI, agency Fresh (Orange Group), Russia

D8 Digital Craft

entry Audi x Andrés Reisinger, agency We Are Social Deutschland GmbH, Germany
entry Perle de la Mer, agency SOCIALIST, Russia

D9 Non-profit / charity

entry Press Here Now, agency Inbrax, Chile
entry Breakchains With Blockchain, agency Horizon FCB Dubai, United Arab Emirates
entry Future Words, agency SOLL, Russia

G. MOBILE
G6 Advanced Learning Technologies

entry Russian Museum Neural AI, agency Fresh (Orange Group), Russia

G7 Mobile Tech and Innovations
entry AI Gaming Avatar, agency Fresh (Orange Group), Russia

G8 Non-profit / charity
entry Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland

SI. SOCIAL & INFLUENCER
SI1 Social Campaigns

entry Short Fries by Skapto, agency Handplayed, Bulgaria

SI3 Real-time Response
entry Short Fries by Skapto, agency Handplayed, Bulgaria
entry Chocolate With Pork - You Asked For It!, agency Studio Sonda d.o.o., Croatia

SI4 Influencer Campaign
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania
entry Flame-grilled challenge, agency M&C SAATCHI ABU DHABI, United Arab Emirates

T. CREATIVE DATA
T5 Social Data & Insight

entry Widen the Table, agency Ogilvy Nigeria


CRAFT

J. FILM CRAFT
J1 Direction

entry Keep the History, Make the History, agency Cheil Kazakhstan
entry As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates

J2 Script
entry Dodo Pizza Brand Manifesto 2022, agency Yep!, Russia
entry As good as the original, agency M&C SAATCHI ABU DHABI, United Arab Emirates

J3 Art Direction
entry Big Hit, agency RORE Group, Russia
entry Keep the History, Make the History, agency Cheil Kazakhstan
entry The asterisk, agency RORE Group, Russia

J4 Cinematography
entry Keep the History, Make the History, agency Cheil Kazakhstan

Y. PRINT & OUTDOOR CRAFT
Y2 Art Direction

entry Space Beans, agency Grey Dubai, United Arab Emirates
entry Clayton`s Brand Identity, agency GRATT, Russia

Y4 Photography

entry Space Beans, agency Grey Dubai, United Arab Emirates

Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio

entry Call Mom, agency FamousGrey, Belgium


MASS MEDIA CONTEST

L. COMMUNICATION
L1 Film

entry The studs hold securely! No matter how turned!, agency Action, Russia
entry S7 Airlines "Where the bright side begins", S7 Airlines and Instinct, Moscow, Russia
entry BeSpoke Art: Violet, agency Cheil Kazakhstan
entry Keep the History, Make the History, agency Cheil Kazakhstan
entry Carrot, agency LOGA BIGA, Belarus

L2 Print&Outdoor

entry SOCIAL OUTBURSTS, agency AVIÓN DE PAPEL, Argentina
entry Sorry Haarlem, agency Fitzroy, Netherlands
entry A19 Car Park Showroom, agency Team X Thailand

L3 Radio&Audio

entry Call Mom, agency FamousGrey, Belgium

L4 Branded Content
entry WINE TASTE board game, agency AIDA Pioneer, Belarus
entry GogoL-MogoL. How use a real movie to communicate brand values, agency Great, Russia

L5 Communication Design
entry Junior Eurovision 2022, agency Zuck Independent Agency, Armenia
entry Rebranding of the Moscow Art Theater Museum, agency REDKEDS, Russia

L6 Packaging Design

entry Magnolia - The Greatness of a Moment, A&F Brasil
entry Clayton`s Brand Identity, agency GRATT, Russia
entry WINE TASTE board game, agency AIDA Pioneer, Belarus

MA. REACH
MA1 Brand Experience & Activation

entry Wine Vision by Open Balkan, agency M2Communications, Serbia
entry #MYVMESTE (#WEARETOGETHER)_NATIONAL PROJECTS OF RUSSIA, agency TVIN, Russia
entry Kazakh buy-book, agency GForce/Grey, Kazakhstan

MA2 PR
entry F*** WITH THE LIGHT ON FOR THE REVOLUTION, agency BUNGALOW25, Spain
entry The asterisk, agency RORE Group, Russia

MA3 Direct
entry ALL DAYES, agency AMEN ARGENTINA
entry The asterisk, agency RORE Group, Russia

MA4 Use of Media
entry The Card with Cashback: 1-2-3, BNB-Bank, Belarus
entry «Black Friday on Friday!», agency FUSE Media Direction Group; Creative partner - Sales House «Gazprom-media», Russia

MD. DIGITAL & MOBILE
MD3 Digital & Mobile Campaign

entry Checking for Chicken, agency CJ Worx, Thailand

MD4 Social & Influencer Campaign
entry Chocolate With Pork - You Asked For It!, agency Studio Sonda d.o.o., Croatia

MK. INTEGRATED CAMPAIGNS
MK1 Omni-channel Campaign

entry Orange Jersey, agency Endorphin, Azerbaijan
entry Mnogo Lososya 360° Advertising Campaign, agency REDKEDS, Russia

MK2 Brand Launch / Re-launch Campaign
entry Rebranding of the Moscow Exchange group of companies, agency Great, Russia
entry The Goatiful Launch of Kozel in Romania, agency Cheil Centrade, Romania

MK3 Brand Loyalty Campaign
entry I Don't Know What To Choose, agency HUMAN, Bulgaria

MK4 Breakthrough on a Budget
entry Short Fries by Skapto, agency Handplayed, Bulgaria
entry The asterisk, agency RORE Group, Russia

MK5 Selfpromo
entry The asterisk, agency RORE Group, Russia

MK6 Creative Strategy
entry Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan

S. CHANGE FOR GOOD. BRANDS
S1 Health & Safety

entry Beancense, agency Dentsu Creative Manila, Philippines
entry The Cleft Choir, agency BBDO Bangkok, Thailand

S3 Gender Equality

entry Equality begins at home, agency Communis, Serbia
entry Not only the 8th of March, agency Synthesis advertising agency, Uzbekistan
entry Widen the Table, agency Ogilvy Nigeria
entry A Biscuit Wins Over Inequality, agency Studio Sonda d.o.o., Croatia

S4 Social Projects

entry #LIFEAFTER, agency Grape, Russia

S5 Prosperity
entry #LIFEAFTER, agency Grape, Russia

S6 Other Projects

entry #momahr - Art Against Oblivion, agency Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
entry In Search of Uzbek Identity, agency We Digital, Uzbekistan

SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT
SN1 Health & Safety

entry Press Here Now, agency Inbrax, Chile
entry ALL DAYES, agency AMEN ARGENTINA

SN2 Environment
entry It's Time To Stop, agency TBWA Peru

SN3 Gender Equality
entry Orange Jersey, agency Endorphin, Azerbaijan

SN4 Social Projects
entry Hope Couture, agency Droga5 Dublin, part of Accenture Song, Ireland
entry Street Memorials, agency Dentsu Creative Philippines
entry "My Site" - Russia's First Social Network for People with Down Syndrome, agency Philgood, Russia
entry Exit from the street, agency Friends Moscow, Russia

SN6 Other Projects
entry Unnoticed ruins, agency Serviceplan, Russia

Международный состав жюри и оргкомитет фестиваля благодарят всех участников и поздравляют агентства, которые смогли войти в шорт-листы фестиваля, несмотря на высокий уровень работ и сильную конкуренцию, и надеются, что идеи, которые отмечены на фестивале, будут способствовать развитию креативной индустрии, принесут вдохновение и помогут изменить мир к лучшему.

Победители фестиваля Белый Квадрат 2023 будут опубликованы 1 июня на официальном сайте фестиваля и на индустриальных ресурсах более чем тридцати стран мира.

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