Several scripts written in the beginning of the century for a competition have won him an account manager position in an advertising agency. One of that scripts was filmed and aired right away. Next years weren't that easy: he was hard working as copywriter, group head, creative director and partner in indecently large and small on principle agencies in both Belarus and Russia. Evolution has brought the man to his own agency of stunning client oriented creative LOGA BIGA founded in 2016.
Alexander has gathered several dozens of prizes at White Square, Red Apple, KIAF, Golden Hammer, Idea, Ad Stars as well as being a jury member for these festivals.